👋 Hey there,
Before we turn the page to 2026, I want to say thank you.
2025 was another incredible year of writing, learning, and sharing ideas about leadership, culture, and teams. None of this happens without you reading, replying, sharing, and challenging the ideas.
Here’s a quick look at what we built this year… and what’s coming next.
📊 2025 by the Numbers
53,000+ followers on X
15,000+ newsletter subscribers
Many new tools and resources were created for coaches and leaders.
Your feedback and encouragement continue to push me to write every day and keep raising the standard. I’m grateful for this community.
New here? Join 15,000+ coaches and leaders who receive this newsletter each week.
🔥 The Most Popular Posts on X (2025)
Here are 10 of my most-read posts from this year:
“I want to ride with your dad on the way home.” [LINK] - 804,000 views
“We are not going to recruit selfish guys.” - Curt Cignetti [LINK] - 578,000 views
Nick Saban on Mindset [LINK] - 544,000 views
Why Coaching is Harder Than People Think [LINK] - 444,000 views
Why Parents Sit Alone [LINK] - 400,000 views
Appreciate the Now by Rick Pitino [LINK] - 273,000 views
Stalk the Sideline [LINK] - 263,000 views
“I am not here to be your friend.” [LINK] - 220,000 views
The Costs of Leadership by Kirby Smart [LINK] - 204,000 views
Positive self-talk is a weapon [LINK] - 190,000 views
Here are five newsletters that resonated the most:
➡️ What’s Next (And How to Go Deeper in 2026)
A lot of readers asked the same question this year: “How do I apply this consistently with my team?”
That’s exactly why I built Great Teams Better Leaders PRO.
Great Teams Better Leaders PRO
For one week only, you can lock in a 20% lifetime discount on Great Teams Better Leaders PRO: 20% Off for Life.
GTBL PRO is for coaches and leaders who want weekly thinking, tools, and systems.
Here’s what’s included in your GTBL PRO membership:
🤖 The COACH OS AI:
A custom AI coaching assistant that turns your leadership ideas into clear standards, practice activities, culture lessons, and conversation scripts, so you can lead better in less time.
Includes weekly, ready-to-use prompts.🥇 The WINNER’S CIRCLE Premium Newsletter (Sunday):
Deep dives into elite leaders and teams. Learn from the best.
(Examples: Mike Tomlin, Coach K, Kobe Bryant, Caitlin Clark, and more.)⚡ The EDGE Premium Newsletter (Tuesday):
Actionable strategies for leadership, team culture, and mindset.
(Example: Building a Culture of Accountability.)📂 GB1 Swipe Files (a $49 value):
Hundreds of curated leadership quotes, videos, one-pagers, and more—organized in a searchable Notion database.💸 20% Discount on GB1 Products:
Automatic savings on all future GB1 resources.
And more on the way.
💡 Why join now? This 2026 Special is only available for one week. Lock it in now, and the discount is yours forever.
👉 Lock in 20% Off for Life (Ends Wednesday)
Make 2026 your best coaching year yet. Don’t miss this!
🛠 New Resources Created in 2025
The Culture Wins OS [Course: Get it Here]
The 100 Word Coach [Book: Find on Amazon Here]
Great Teams Better Leaders PRO (includes the Coach OS AI) [Newsletter: Click here to upgrade to PRO]
The CLC School Bundle [Get ALL of my resources for ALL of your coaches]
The Mudita Meter [download for free here]
25 Leadership Scenarios [download for free here]
Leadership that Lasts (10 Habits for Coaches) [download for free here]
5-Minute Culture Builders [download for free here]
Leadership Lesson [download for free here]
🔮 Looking Ahead to 2026
Here are a few goals I’m excited about:
Growing on Instagram and YouTube with short-form video
Exploring a podcast
Upgrading Better Coach OS 2.0
Writing three new books
Continuing to grow and improve GTBL PRO
Improving the website
Expanding the CLC School Bundle
Creating new resources for coaches and leaders
Thanks again for being part of this community.
Wishing you a great finish to 2025 and an even better 2026.
Greg