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š The 13 Rules of Being Relentless
Motivation is overrated. Discover the secret weapon of elite performers who always show up.
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Here's what's coming: The 13 Rules of Being Relentless ā Tim Grover knows what it takes to win. He has trained the best. Today, we share what he has learned as a personal trainer of the most elite players.
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š ONE THOUGHT
The 13 Rules of Being Relentless
"You donāt have to love the work, but youāre addicted to the results."
Most people wait for motivation. The great ones donāt.
They donāt need a hype speech. They donāt rely on a coach, a teammate, or an external spark.
They show up. Every day. No matter what.
Iāve been fortunate to coach a couple of players like this. You donāt have to push them; they push themselves. And they raise the standard for everyone else.
Tim Grover calls them Cleaners ā The athletes and leaders who are relentless in their pursuit of excellence.
The ones who never let up.
The ones who donāt stop when they win because the work is never finished.
Michael Jordan? Cleaner
Tom Brady? Cleaner
Kobe Bryant? Cleaner
Serena Williams? Cleaner
Watch Tim Grover discuss Kobe and MJ. š„
These are the competitors who dominate because they think differently.
They attack challenges with a mindset built on discipline, resilience, and an obsession with winning.
If you want to reach that level, not just in sports but also in leadership, business, or life, you need to follow these 13 Cleaner Rules (from Tim Grover and his book Relentless).

The 13 Cleaner Rules (And How You Can Use Them)
1: You keep pushing when everyone else has had enough.
Most people stop when theyāre tired. Cleaners stop when theyāre done, and even then, theyāre already thinking about whatās next.
Action: Push yourself 10% further today than you did yesterday. Small increases add up to dominance.
2: You get into the zone and control the uncontrollable.
When the pressure is highest, Cleaners lock in. The noise disappears, the distractions fade, and they control the moment.
Action: Identify one situation where you get distracted. Fix it. Set a plan to stay locked in.
3: You know exactly who you are.
Cleaners donāt fake confidence. They arenāt searching for validation. They know their strengths, weaknesses, and what makes them different.
Action: Whatās your competitive edge? Own it. Double down on it.
4: You have a dark side that refuses to be taught to be good.
That fire inside youāthe one that refuses to settle? Thatās what separates you. Cleaners channel it into their work.
Action: Stop apologizing for your intensity. Use it to fuel your preparation.
5: You thrive under pressure.
Most people run from pressure, but cleaners run toward it. Pressure doesnāt scare them; it sharpens them.
Action: Reframe stress as an opportunity. Pressure is a privilege.
6: When chaos hits, everyone looks to you.
Cleaners donāt panic. When everything goes wrong, they step up and find a way to win.
Action: The next time things go sideways, donāt react emotionally. Stay calm and focus on solutions.
7: You donāt compete; you attack weaknesses.
Good players play hard. Great players play smart. The best players? They find an opponentās weakness and exploit it.
Action: Study your competition (or yourself) and find a gap. Then attack.
8: You make decisions, not suggestions.
Cleaners donāt wait for permission. They act. They decide. And they donāt second-guess.
Action: Stop hesitating. Make a decision today and follow through.
9: You donāt have to love the work, but youāre addicted to the results.
Discipline beats motivation. Every time. Cleaners show up even when they donāt feel like it.
Action: Train yourself to execute no matter how you feel.
10: Youād rather be feared than liked.
Cleaners arenāt in it for approval. They donāt chase popularity. They chase greatness.
Action: Stop worrying about what others think. Focus on earning respect, not approval.
11: You trust very few people, and they better not let you down.
Cleaners donāt rely on a big circle. They keep their team small, tight, and full of people they can count on.
Action: Audit your circle. Who actually makes you better? Who drains your energy? Adjust accordingly.
12: You donāt recognize failureāthereās always another way to win.
A Cleaner never sees a dead endāonly another way forward. They adapt, adjust, and attack.
Action: The next time you fail, reframe it. What did you learn? Whatās the next move?
13: You donāt celebrate victories because you always want more.
Most people achieve a goal and relax. Cleaners hit a goal and immediately set another. The work is never done.
Action: Celebrate for a secondāthen get back to work.
Check out Tim Grover discussing what being a āCleanerā is all about. š
Cleaner Challenge: Are You Ready?
This isnāt for everyone. Most people will read this and thinkā¦That sounds intense.
Cleaners read it and think, That sounds right.
If you want to separate yourself, it wonāt happen by accident.
It happens by training your mind, sharpening your skills, and refusing to let up when everyone else does.
Are you willing to do what others wonāt?
Good Luck
Greg
P.S. The best teams donāt wait for leadersāthey build them. Team Leader OS gives your players the mindset, habits, and tools to step up when it matters most. Ready to create a team full of relentless competitors?
š LINKS FOR LEADERS
š„ Video: Derek Jeter on Failure [LINK]
š ICYMI: Mike Tolin, āHear Meā¦ā [LINK]
š Book: Relentless by Tim Grover [LINK]
š TWO QUOTES
"Tough times never last, but tough people do."
āInaction breeds doubt and fear. Action breeds confidence and courage.ā
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š THREE POSTS FROM OTHERS
The best way to impress a coach is by being an unselfish team player. If you always put your team first, your coach will take notice and reward you!
ā Sports Psychology (@SportPsychTips)
3:00 PM ā¢ Feb 20, 2025
There are a lot of different excuses out there & you can use any number of them, but every time you stay out late, sleep in, skip a workout, decide not to stay after practice to put in extra work & donāt give your team 100%, you make it that much easier for someone to beat you!
ā Jon Beck (@CoachJonBeck)
3:22 PM ā¢ Feb 20, 2025
Everything is simply a trade-off.
You donāt HAVE to sleep 8 hours a night, but if you donāt, your energy and focus will be less than maximal tomorrow.
You donāt HAVE to work harder or longer, but recognise youāll get less done.
There is no right or wrong, only trade-offs.
ā Ross Harkness (@THEROSSHARKNESS)
10:00 AM ā¢ Dec 9, 2024
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