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đ The 13 Rules of Being Relentless
Motivation is overrated. Discover the secret weapon of elite performers who always show up.
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Here's what's coming: The 13 Rules of Being Relentless â Tim Grover knows what it takes to win. He has trained the best. Today, we share what he has learned as a personal trainer of the most elite players.
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Letâs dive in.
đ ONE THOUGHT
The 13 Rules of Being Relentless
"You donât have to love the work, but youâre addicted to the results."
Most people wait for motivation. The great ones donât.
They donât need a hype speech. They donât rely on a coach, a teammate, or an external spark.
They show up. Every day. No matter what.
Iâve been fortunate to coach a couple of players like this. You donât have to push them; they push themselves. And they raise the standard for everyone else.
Tim Grover calls them Cleaners â The athletes and leaders who are relentless in their pursuit of excellence.
The ones who never let up.
The ones who donât stop when they win because the work is never finished.
Michael Jordan? Cleaner
Tom Brady? Cleaner
Kobe Bryant? Cleaner
Serena Williams? Cleaner
Watch Tim Grover discuss Kobe and MJ. đ„
These are the competitors who dominate because they think differently.
They attack challenges with a mindset built on discipline, resilience, and an obsession with winning.
If you want to reach that level, not just in sports but also in leadership, business, or life, you need to follow these 13 Cleaner Rules (from Tim Grover and his book Relentless).

The 13 Cleaner Rules (And How You Can Use Them)
1: You keep pushing when everyone else has had enough.
Most people stop when theyâre tired. Cleaners stop when theyâre done, and even then, theyâre already thinking about whatâs next.
Action: Push yourself 10% further today than you did yesterday. Small increases add up to dominance.
2: You get into the zone and control the uncontrollable.
When the pressure is highest, Cleaners lock in. The noise disappears, the distractions fade, and they control the moment.
Action: Identify one situation where you get distracted. Fix it. Set a plan to stay locked in.
3: You know exactly who you are.
Cleaners donât fake confidence. They arenât searching for validation. They know their strengths, weaknesses, and what makes them different.
Action: Whatâs your competitive edge? Own it. Double down on it.
4: You have a dark side that refuses to be taught to be good.
That fire inside youâthe one that refuses to settle? Thatâs what separates you. Cleaners channel it into their work.
Action: Stop apologizing for your intensity. Use it to fuel your preparation.
5: You thrive under pressure.
Most people run from pressure, but cleaners run toward it. Pressure doesnât scare them; it sharpens them.
Action: Reframe stress as an opportunity. Pressure is a privilege.
6: When chaos hits, everyone looks to you.
Cleaners donât panic. When everything goes wrong, they step up and find a way to win.
Action: The next time things go sideways, donât react emotionally. Stay calm and focus on solutions.
7: You donât compete; you attack weaknesses.
Good players play hard. Great players play smart. The best players? They find an opponentâs weakness and exploit it.
Action: Study your competition (or yourself) and find a gap. Then attack.
8: You make decisions, not suggestions.
Cleaners donât wait for permission. They act. They decide. And they donât second-guess.
Action: Stop hesitating. Make a decision today and follow through.
9: You donât have to love the work, but youâre addicted to the results.
Discipline beats motivation. Every time. Cleaners show up even when they donât feel like it.
Action: Train yourself to execute no matter how you feel.
10: Youâd rather be feared than liked.
Cleaners arenât in it for approval. They donât chase popularity. They chase greatness.
Action: Stop worrying about what others think. Focus on earning respect, not approval.
11: You trust very few people, and they better not let you down.
Cleaners donât rely on a big circle. They keep their team small, tight, and full of people they can count on.
Action: Audit your circle. Who actually makes you better? Who drains your energy? Adjust accordingly.
12: You donât recognize failureâthereâs always another way to win.
A Cleaner never sees a dead endâonly another way forward. They adapt, adjust, and attack.
Action: The next time you fail, reframe it. What did you learn? Whatâs the next move?
13: You donât celebrate victories because you always want more.
Most people achieve a goal and relax. Cleaners hit a goal and immediately set another. The work is never done.
Action: Celebrate for a secondâthen get back to work.
Check out Tim Grover discussing what being a âCleanerâ is all about. đ
Cleaner Challenge: Are You Ready?
This isnât for everyone. Most people will read this and thinkâŠThat sounds intense.
Cleaners read it and think, That sounds right.
If you want to separate yourself, it wonât happen by accident.
It happens by training your mind, sharpening your skills, and refusing to let up when everyone else does.
Are you willing to do what others wonât?
Good Luck
Greg
P.S. The best teams donât wait for leadersâthey build them. Team Leader OS gives your players the mindset, habits, and tools to step up when it matters most. Ready to create a team full of relentless competitors?
đ LINKS FOR LEADERS
đ„ Video: Derek Jeter on Failure [LINK]
đ ICYMI: Mike Tolin, âHear MeâŠâ [LINK]
đ Book: Relentless by Tim Grover [LINK]
đ TWO QUOTES
"Tough times never last, but tough people do."
âInaction breeds doubt and fear. Action breeds confidence and courage.â
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đ THREE POSTS FROM OTHERS
The best way to impress a coach is by being an unselfish team player. If you always put your team first, your coach will take notice and reward you!
â Sports Psychology (@SportPsychTips)
3:00 PM âą Feb 20, 2025
There are a lot of different excuses out there & you can use any number of them, but every time you stay out late, sleep in, skip a workout, decide not to stay after practice to put in extra work & donât give your team 100%, you make it that much easier for someone to beat you!
â Jon Beck (@CoachJonBeck)
3:22 PM âą Feb 20, 2025
Everything is simply a trade-off.
You donât HAVE to sleep 8 hours a night, but if you donât, your energy and focus will be less than maximal tomorrow.
You donât HAVE to work harder or longer, but recognise youâll get less done.
There is no right or wrong, only trade-offs.
â Ross Harkness (@THEROSSHARKNESS)
10:00 AM âą Dec 9, 2024
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