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Here's what's coming: The 13 Rules of Being Relentless β Tim Grover knows what it takes to win. He has trained the best. Today, we share what he has learned as a personal trainer of the most elite players.
Great Teams Better Leaders is written by Greg Berge. Have an idea or something to share? Just hit reply - I read and respond to every message. Was this email forwarded to you? Subscribe for free.
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Letβs dive in.
π ONE THOUGHT
The 13 Rules of Being Relentless
"You donβt have to love the work, but youβre addicted to the results."
Most people wait for motivation. The great ones donβt.
They donβt need a hype speech. They donβt rely on a coach, a teammate, or an external spark.
They show up. Every day. No matter what.
Iβve been fortunate to coach a couple of players like this. You donβt have to push them; they push themselves. And they raise the standard for everyone else.
Tim Grover calls them Cleaners β The athletes and leaders who are relentless in their pursuit of excellence.
The ones who never let up.
The ones who donβt stop when they win because the work is never finished.
Michael Jordan? Cleaner
Tom Brady? Cleaner
Kobe Bryant? Cleaner
Serena Williams? Cleaner
Watch Tim Grover discuss Kobe and MJ. π₯
These are the competitors who dominate because they think differently.
They attack challenges with a mindset built on discipline, resilience, and an obsession with winning.
If you want to reach that level, not just in sports but also in leadership, business, or life, you need to follow these 13 Cleaner Rules (from Tim Grover and his book Relentless).

The 13 Cleaner Rules (And How You Can Use Them)
1: You keep pushing when everyone else has had enough.
Most people stop when theyβre tired. Cleaners stop when theyβre done, and even then, theyβre already thinking about whatβs next.
Action: Push yourself 10% further today than you did yesterday. Small increases add up to dominance.
2: You get into the zone and control the uncontrollable.
When the pressure is highest, Cleaners lock in. The noise disappears, the distractions fade, and they control the moment.
Action: Identify one situation where you get distracted. Fix it. Set a plan to stay locked in.
3: You know exactly who you are.
Cleaners donβt fake confidence. They arenβt searching for validation. They know their strengths, weaknesses, and what makes them different.
Action: Whatβs your competitive edge? Own it. Double down on it.
4: You have a dark side that refuses to be taught to be good.
That fire inside youβthe one that refuses to settle? Thatβs what separates you. Cleaners channel it into their work.
Action: Stop apologizing for your intensity. Use it to fuel your preparation.
5: You thrive under pressure.
Most people run from pressure, but cleaners run toward it. Pressure doesnβt scare them; it sharpens them.
Action: Reframe stress as an opportunity. Pressure is a privilege.
6: When chaos hits, everyone looks to you.
Cleaners donβt panic. When everything goes wrong, they step up and find a way to win.
Action: The next time things go sideways, donβt react emotionally. Stay calm and focus on solutions.
7: You donβt compete; you attack weaknesses.
Good players play hard. Great players play smart. The best players? They find an opponentβs weakness and exploit it.
Action: Study your competition (or yourself) and find a gap. Then attack.
8: You make decisions, not suggestions.
Cleaners donβt wait for permission. They act. They decide. And they donβt second-guess.
Action: Stop hesitating. Make a decision today and follow through.
9: You donβt have to love the work, but youβre addicted to the results.
Discipline beats motivation. Every time. Cleaners show up even when they donβt feel like it.
Action: Train yourself to execute no matter how you feel.
10: Youβd rather be feared than liked.
Cleaners arenβt in it for approval. They donβt chase popularity. They chase greatness.
Action: Stop worrying about what others think. Focus on earning respect, not approval.
11: You trust very few people, and they better not let you down.
Cleaners donβt rely on a big circle. They keep their team small, tight, and full of people they can count on.
Action: Audit your circle. Who actually makes you better? Who drains your energy? Adjust accordingly.
12: You donβt recognize failureβthereβs always another way to win.
A Cleaner never sees a dead endβonly another way forward. They adapt, adjust, and attack.
Action: The next time you fail, reframe it. What did you learn? Whatβs the next move?
13: You donβt celebrate victories because you always want more.
Most people achieve a goal and relax. Cleaners hit a goal and immediately set another. The work is never done.
Action: Celebrate for a secondβthen get back to work.
Check out Tim Grover discussing what being a βCleanerβ is all about. π
Cleaner Challenge: Are You Ready?
This isnβt for everyone. Most people will read this and thinkβ¦That sounds intense.
Cleaners read it and think, That sounds right.
If you want to separate yourself, it wonβt happen by accident.
It happens by training your mind, sharpening your skills, and refusing to let up when everyone else does.
Are you willing to do what others wonβt?
Good Luck
Greg
P.S. The best teams donβt wait for leadersβthey build them. Team Leader OS gives your players the mindset, habits, and tools to step up when it matters most. Ready to create a team full of relentless competitors?
π LINKS FOR LEADERS
π₯ Video: Derek Jeter on Failure [LINK]
π ICYMI: Mike Tolin, βHear Meβ¦β [LINK]
π Book: Relentless by Tim Grover [LINK]
π TWO QUOTES
"Tough times never last, but tough people do."
βInaction breeds doubt and fear. Action breeds confidence and courage.β
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