šŸ† When Momentum Shifts, Everything Changes

Author

Greg Berge
July 17, 2025

šŸ‘‹ Good morning! And welcome to the 43 new readers this week!

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Letā€™s dive in.

šŸ’­ ONE THOUGHT
When Momentum Shifts, Everything Changes

Nothing seemed to go our way for the first 30 minutes of our section semifinal game this year.

We got down early, and we were down 15-20 points for most of the game.

We kept fighting, got it to 10 or 11 a few timesā€¦

But we just couldnā€™t get over the hump.

It had the feeling of ā€œone of those games.ā€

But our guys kept battling, competing, and wouldnā€™t go away.

And then, it happenedā€¦

One of our senior leaders, who had been steady all year, made a winning play. He grabbed an offensive board off a missed free throw and put it back in.

Suddenly, the lead was under 10. It was the first time we had gotten the lead under 10 points since the start of the game.

That one play lit a spark.

Over the next 4 minutes, I witnessed one of the most unforgettable stretches of basketball Iā€™ve ever been a part of.

We couldnā€™t miss.

Things went our way. We made winning plays. You could feel it. The other team could feel it. The packed arena could feel it.

The gym exploded!

We pulled off one of the greatest comebacks in our programā€™s history and earned a trip to the section championship!

All because of momentum.

A contagious energy. An energy you create with your attitude, effort, and through making winning plays after winning plays.

What Momentum Teaches Us

  1. It often starts with one play.
    Not a highlight reel. A hustle play. A rebound. A charge. Something small that changes everything.

  2. Itā€™s contagious.
    When belief builds, it spreads. Body language changes. Energy shifts. The game tilts.

  3. You have to be ready for the moment.
    The tide doesnā€™t turn if your team isnā€™t locked in and prepared to pounce when the opportunity comes.

For Coaches and Teams:

If youā€™re in a tough stretch, on the court or just in life, the message is clear.

Keep fighting. Keep making ā€œwinning plays.ā€ Momentum doesnā€™t announce its arrival.

It sneaks in through consistent effort and belief, and one person doing the right thing at the right time.

And then it happens.

Momentum is a contagious energy that is sparked through consistently doing the right things and focusing on making ā€œwinning plays.ā€

Make sure you are ready for it.

Looking for a Way to Build Momentum in Your Program?

My friend, Matt Minkus, has built a powerful product, ironically called Momentum, a plug-and-play tool that helps coaches build accountability and motivation without adding more to your plate.

āœ… Track one meaningful activity
āœ… Get insights that drive performance
āœ… 90-day free trialā€”no credit card required
šŸŽ Book your free onboarding call and get a $20 Dickā€™s Gift Card just for showing up

Check it out here šŸ‘‰ Momentum

Good luck!
Greg

P.S. Want a complete system to build culture, develop leaders, and grow your coaching impact?

šŸ“¦ Grab everything Iā€™ve created: Culture Wins OS, Team Leader OS, Better Coach OS, and more, in the Mega Bundle.

It's all plug-and-play.
And built to help you win on and off the court.

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šŸ“œ GREAT QUOTES

ā€œAdversity causes some men to break; others to break records."

William A. Ward

ā€œYou have to remember that the hard days are what make you stronger. The bad days make you realize what a good day is. If you never had any bad days, you would never have that sense of accomplishment!ā€

Aly Raisman

š— POSTS FROM OTHERS

šŸ”— LINKS FOR LEADERS

šŸŽ„ Video: Big Rocks First [LINK]

šŸ†‡ ICYMI: The Definite Dozen [LINK]

šŸ“° Article: 3 Questions Every Teammate Must Answer

šŸ† 3 Questions Every Teammate Must Answer

gregberge.beehiiv.com/p/3-questions-for-every-teammate

šŸ“š LOOKING FOR RESOURCES?

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The Team Leader OS: The Team Leader OS is a simple, powerful leadership system for coaches who want to build real leaders. Itā€™s packed with short videos, ready-to-use tools, and practical strategies you can implement immediately. Whether you're starting a leadership program or looking to strengthen your team culture, this gives you a clear path forward without adding to your workload.

Better Coach OS: Better Coach OS is a practical masterclass for coaches who want to grow beyond the Xā€™s and Oā€™s. It covers everything from leadership and communication to culture, motivation, and handling tough situationsā€”delivered in short, actionable lessons. Whether you're a new coach or a veteran, it's built to help you lead with confidence and clarity.

šŸ‘€ LOOKING FOR MORE?

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Contact Me: Greg Berge, [email protected]

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