🏆 Culture Is Every Day. Here’s How to Build It.

Author

Greg Berge
May 29, 2025

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💭 ONE THOUGHT
Culture Is Every Day. Here’s How to Build It.

Most coaches talk about culture.
But very few define it.
Even fewer have a system to build it.

Here’s how I define Culture:

  1. Culture is what you allow.

  2. Culture is what you emphasize.

  3. Culture is every day.

It’s not a poster on the wall.
It’s not a hashtag.
It’s not a one-time talk.

It’s the daily habits, behaviors, and messages that shape how your team thinks, acts, and performs, especially when things get hard.

After 30+ years of coaching and working with teams, I’ve found that every strong culture is built on eight foundational areas.

These aren’t buzzwords.
They’re the behaviors that separate winning programs from the rest.

The 8 Traits of a Winning Culture

  1. Mindset and Attitude
    How your team thinks when it’s easy, and when it’s not.

  2. Time Management
    Being prepared, punctual, and maximizing every minute.

  3. Communication
    Talking with clarity, listening with purpose, and staying connected.

  4. Effort and Work Ethic
    Consistent, relentless effort, regardless of circumstances.

  5. Inclusivity and Teamwork
    Every player matters. Every role is respected. We > Me.

  6. Sportsmanship
    Respecting the game, your opponents, and your own standards.

  7. Player Leadership
    Leadership isn’t just for captains. It’s built, modeled, and passed down.

  8. Accountability
    Owning your actions. Holding the line. Doing what you said you would.

These eight traits are how you’ll measure and build your culture inside the Culture Wins OS.

A complete system to help coaches define, build, and sustain a championship culture.

Launching this June, it includes:

✅ A full Culture Audit
✅ A step-by-step Culture Blueprint builder for your program
✅ And a personalized AI assistant that helps you build your culture every day.

Need a 3-minute team builder based on your values?
A list of culture chats that align with your blueprint?
A leadership message to kick off the week?

Just ask the custom AI.

📥 Join the waitlist now for early access + exclusive launch bonuses:

Culture doesn’t build itself.
Build it with intention.

Good Luck!
Greg

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🔗 LINKS FOR LEADERS

🎥 Video: Commitment Motivational Video [LINK]

🆇 ICYMI: Every Team Needs a Spark Plug [LINK]

📰 Article: The 13 Rules of Being Relentless

🏆 The 13 Rules of Being Relentless

Motivation is overrated. Discover the secret weapon of elite performers who always show up.

gregberge.beehiiv.com/p/the-13-rules-of-being-relentless

📜 GREAT QUOTES

"If we could have just screwed another head on his shoulders, he would have been the greatest golfer who ever lived."

Ben Hogan

“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.”

Pele

𝐗 POSTS FROM OTHERS

GO PRO!

🚨 Coaches: Want a 24/7 assistant built just for you?

Upgrade to GTBL PRO and unlock the Coach OS AI - instant help with practice plans, leadership tools, culture builders, parent talks, and more.

What is included with GTBL PRO?

💡The Coach OS AI
🥇 The Winner’s Circle Premier Sunday Newsletter
🥇 The Edge Tuesday Premier Newsletter
🧠 GB1 Notion Swipe Files
💰 20% off all GB1 products
➕ And more on the way!

📚 LOOKING FOR RESOURCES?

The Team Leader OS: The Team Leader OS is a simple, powerful leadership system for coaches who want to build real leaders. It’s packed with short videos, ready-to-use tools, and practical strategies you can implement immediately. Whether you're starting a leadership program or looking to strengthen your team culture, this gives you a clear path forward without adding to your workload.

Better Coach OS: Better Coach OS is a practical masterclass for coaches who want to grow beyond the X’s and O’s. It covers everything from leadership and communication to culture, motivation, and handling tough situations—delivered in short, actionable lessons. Whether you're a new coach or a veteran, it's built to help you lead with confidence and clarity.

👀 LOOKING FOR MORE?

  1. Interested in Sponsoring an Issue? Reply to this email or click here: Sponsor Great Team Better Leaders.

  2. Are you seeking a Culture or Leadership workshop for your team or school? Contact Greg for more information.

  3. Check out my website for more: www.gb1leadership.com

  4. Need resources? www.gberge.gumroad.com

Contact Me: Greg Berge, [email protected]

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