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🏆 Why Every Coach Needs a Culture Blueprint

🏆 Why Every Coach Needs a Culture Blueprint

Because culture doesn’t build itself, and you don’t have to do it alone.

Greg Berge
June 19, 2025

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Let’s dive in.

💭 ONE THOUGHT
Why Every Coach Needs a Culture Blueprint

Most coaches talk about culture.
But very few can actually show it.

They say things like:
“We want to be tough.”
“We value teamwork.”
“We care about leadership.”

But if you walked into their locker room or watched a practice…
Would you see those values?
Would their players know what those values look like in action?

That’s the problem with a culture that only lives in your head.

When your values aren’t written down, clarified, and shared:

They get watered down.
They get misunderstood.
They disappear the moment adversity hits.

That’s why every coach, at every level, needs a Culture Blueprint.

What Is a Culture Blueprint?

It’s not just a poster or a list of buzzwords.

A real Culture Blueprint is a living document that outlines:

Your core principles
What those values look like in action
How you reinforce them daily
The standards your team agrees to uphold
The shared language that defines your identity

📌 Shaka Smart has one.
📌 PJ Fleck has one.
📌 Top high school, college, and pro programs build and revisit theirs constantly.

Why? Because they know that culture doesn’t stick by accident.
It sticks when it's made visible, repeated, and lived out every day.

How Do You Use It?

Here’s how great teams turn their blueprint into daily habits:

Pre-Season Meetings → Start the year with clarity and buy-in
Weekly Themes → Reinforce key values with intention
Accountability Moments → Use the blueprint as the neutral guide
Captain Development → Let leaders run huddles based on core values

Now, Imagine This…

You’ve got your Culture Blueprint.
Now you connect it to a custom-built AI Coach Assistant.

And suddenly, when you need help leading…
You can just ask:

“Give me a story, quote, and reflection about our value of toughness.”

“What’s a 5-minute activity I can run to reinforce communication this week?”

“Create a practice theme around selflessness, grit, and trust.”

No more starting from scratch.
No more guessing.
Just quick, meaningful support, customized to your values.

That’s the power behind the new Culture Wins OS.

🚀 Want to Build Yours?

If you’re ready to stop winging it, and start building culture on purpose, the Culture Wins OS is now live.

What’s inside:
✅ 8 step-by-step coaching modules
✅ The full Culture Blueprint Builder
✅ Plug-and-play tools and activities
✅ The Culture Audit
✅ My Culture Wins book series
✅ A custom AI tool to save time and give you ideas and resources
✅ Lifetime access

🎉 Save $20 through Sunday
🎁 Get the Culture Wins Curriculum FREE ($99 value)
Use code: CWOSSAVE20

Want to learn more? Check out the Culture Wins OS website

Final Thought:

Culture doesn’t get built by accident.
It gets built by clarity.
By repetition.
By coaches who make it a priority, not just a poster.

Let’s build something worth believing in,
Greg

🎥 Check out PJ Fleck Discussing Culture and Language:

📜 GREAT QUOTES

“You can’t cry when things get a little bit hard. You’ve just got to push through and know that there’s a reason and end to the means.”

Abby Wambach

“Don't give up. Don't ever give up.”

Jim Valvano

𝐗 POSTS FROM OTHERS

Work hard
Have fun
Think positive
Be coachable
Put the team first
Push through adversity
Trust the process
— Sports Psychology (@SportPsychTips)
11:00 PM • May 28, 2025

"A player who makes a team great is better than a great player." -- John Wooden
— Coach the Coaches (@WinningCoaches)
8:37 PM • May 28, 2025

Confidence doesn’t need to be loud. The most grounded athletes I know speak to themselves with clarity and conviction, not noise. Their voice stays steady because they’ve trained it to be.
— Bhrett McCabe, PhD (@DrBhrettMcCabe)
6:30 PM • May 28, 2025

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📚 LOOKING FOR RESOURCES?

The Team Leader OS: The Team Leader OS is a simple, powerful leadership system for coaches who want to build real leaders. It’s packed with short videos, ready-to-use tools, and practical strategies you can implement immediately. Whether you're starting a leadership program or looking to strengthen your team culture, this gives you a clear path forward without adding to your workload.

Click here to learn more.

Better Coach OS: Better Coach OS is a practical masterclass for coaches who want to grow beyond the X’s and O’s. It covers everything from leadership and communication to culture, motivation, and handling tough situations—delivered in short, actionable lessons. Whether you're a new coach or a veteran, it's built to help you lead with confidence and clarity.

Click here to learn more.

Click HERE to check out ALL of my resources for coaches → Many are FREE.

👀 LOOKING FOR MORE?

Interested in Sponsoring an Issue? Reply to this email or click here: Sponsor Great Team Better Leaders.
Are you seeking a Culture or Leadership workshop for your team or school? Contact Greg for more information.
Check out my website for more: www.gb1leadership.com
Need resources? www.gberge.gumroad.com

Contact Me: Greg Berge, [email protected]

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