👋 Good morning! Welcome to the 51 new subscribers who joined 15,300+ coaches and leaders this week!
“Great Teams Better Leaders” is written by Greg Berge. Do you have an idea or something to share? Just hit reply - I read and respond to every message. Was this email forwarded to you? Subscribe for free.
Let’s dive in.
💭 ONE THOUGHT
Why Every Coach Needs a Culture Blueprint
Most coaches talk about culture.
But very few can actually show it.
They say things like:
“We want to be tough.”
“We value teamwork.”
“We care about leadership.”
But if you walked into their locker room or watched a practice…
Would you see those values?
Would their players know what those values look like in action?
That’s the problem with a culture that only lives in your head.
When your values aren’t written down, clarified, and shared:
They get watered down.
They get misunderstood.
They disappear the moment adversity hits.
That’s why every coach, at every level, needs a Culture Blueprint.
What Is a Culture Blueprint?
It’s not just a poster or a list of buzzwords.
A real Culture Blueprint is a living document that outlines:
Your core principles
What those values look like in action
How you reinforce them daily
The standards your team agrees to uphold
The shared language that defines your identity
📌 Shaka Smart has one.
📌 PJ Fleck has one.
📌 Top high school, college, and pro programs build and revisit theirs constantly.
Why? Because they know that culture doesn’t stick by accident.
It sticks when it's made visible, repeated, and lived out every day.
How Do You Use It?
Here’s how great teams turn their blueprint into daily habits:
Pre-Season Meetings → Start the year with clarity and buy-in
Weekly Themes → Reinforce key values with intention
Accountability Moments → Use the blueprint as the neutral guide
Captain Development → Let leaders run huddles based on core values
Now, Imagine This…
You’ve got your Culture Blueprint.
Now you connect it to a custom-built AI Coach Assistant.
And suddenly, when you need help leading…
You can just ask:
“Give me a story, quote, and reflection about our value of toughness.”
“What’s a 5-minute activity I can run to reinforce communication this week?”
“Create a practice theme around selflessness, grit, and trust.”
No more starting from scratch.
No more guessing.
Just quick, meaningful support, customized to your values.
That’s the power behind the new Culture Wins OS.
🚀 Want to Build Yours?
If you’re ready to stop winging it, and start building culture on purpose, the Culture Wins OS is now live.
What’s inside:
✅ 8 step-by-step coaching modules
✅ The full Culture Blueprint Builder
✅ Plug-and-play tools and activities
✅ The Culture Audit
✅ My Culture Wins book series
✅ A custom AI tool to save time and give you ideas and resources
✅ Lifetime access
🎉 Save $20 through Sunday
🎁 Get the Culture Wins Curriculum FREE ($99 value)
Use code: CWOSSAVE20
Want to learn more? Check out the Culture Wins OS website
Final Thought:
Culture doesn’t get built by accident.
It gets built by clarity.
By repetition.
By coaches who make it a priority, not just a poster.
Let’s build something worth believing in,
Greg
🎥 Check out PJ Fleck Discussing Culture and Language:
📜 GREAT QUOTES
“You can’t cry when things get a little bit hard. You’ve just got to push through and know that there’s a reason and end to the means.”
“Don't give up. Don't ever give up.”
GO PRO!
🚨 Coaches: Want a 24/7 assistant built just for you?
Upgrade to GTBL PRO and unlock the Coach OS AI - instant help with practice plans, leadership tools, culture builders, parent talks, and more.
What is included with GTBL PRO?
💡The Coach OS AI
🥇 The Winner’s Circle Premier Sunday Newsletter
🥇 The Edge Tuesday Premier Newsletter
🧠 GB1 Notion Swipe Files
💰 20% off all GB1 products
➕ And more on the way!
📚 LOOKING FOR RESOURCES?
The Team Leader OS: The Team Leader OS is a simple, powerful leadership system for coaches who want to build real leaders. It’s packed with short videos, ready-to-use tools, and practical strategies you can implement immediately. Whether you're starting a leadership program or looking to strengthen your team culture, this gives you a clear path forward without adding to your workload.
Better Coach OS: Better Coach OS is a practical masterclass for coaches who want to grow beyond the X’s and O’s. It covers everything from leadership and communication to culture, motivation, and handling tough situations—delivered in short, actionable lessons. Whether you're a new coach or a veteran, it's built to help you lead with confidence and clarity.
👀 LOOKING FOR MORE?
Interested in Sponsoring an Issue? Reply to this email or click here: Sponsor Great Team Better Leaders.
Are you seeking a Culture or Leadership workshop for your team or school? Contact Greg for more information.
Check out my website for more: www.gb1leadership.com
Need resources? www.gberge.gumroad.com
Contact Me: Greg Berge, [email protected]