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π ONE THOUGHT
The 5 Trusts of Teams
Every coach wants their team to trust each other.
But trust doesnβt come from a team dinner or a motivational quote on the locker room wall.
It comes from consistent, intentional actions, day after day.
Over the years, Iβve realized something important:
Great teams donβt just have trust. They have five specific types of trust working together. And when you have all of these, you have something special.
Hereβs what those are and how to build each one.
βGreat teams have trust at the heart of their success.Β If you donβt trust each other, youβll play safe.Β Trust makes it possible to aim higher.Β To leap further and to know someone has your back if you fall.βΒ
1. Trust in Leadership
Players need to believe in the people leading them.
And as a coach or leader, that starts with you.
They donβt have to agree with every decision, but they do have to trust your integrity, your process, and your commitment to their growth.
How to build it:
Be clear and consistent in your messaging
Own your mistakes
Show that you care about people more than outcomes
If your players donβt trust your leadership, nothing else sticks.
2. Trust in Each Other
Championship teams arenβt just close; they count on each other.
Itβs knowing your teammate will rotate, dive, communicate, and sacrifice, no matter the moment.
How to build it:
Create shared experiences where players must rely on each other
Celebrate the βwe over meβ moments
Address selfishness and drama immediately
When teammates trust each other, they play free, loose, and together.
3. Trust in the System
The best teams believe in the structure, roles, and plan they execute, even when itβs not flashy.
When doubt creeps in, trust disappears. And with it, execution falls apart.
How to build it:
Define roles clearly and positively
Show film or data that reinforces the plan is working
Stay steady. Donβt reinvent the system after every loss.
Trust in the system creates clarity and confidence under pressure.
4. Trust in Communication
A silent team is a disconnected team.
A team that over-talks or avoids honesty is no better.
Great teams communicate clearly and trust that communication leads to connection, not confusion or criticism.
How to build it:
Create times for honest, direct conversations
Model and teach how to give and receive feedback
Emphasize listening as a leadership skill
Trust grows when players know they can speak and be heard.
5. Trust in Effort
This might be the most underrated kind of trust.
Can I trust that youβll bring it today? Will you work, compete, and empty your tank?
When effort is inconsistent, frustration builds fast.
How to build it:
Make energy and effort part of your daily standard
Catch players doing it right. Point out the grinders, not just the stars
Keep everyone accountable, regardless of role
Teams thrive when effort isnβt optional, itβs expected.
Reflection
Coaches, think about each of these five trusts. Think about your team. Reflect on the following:
Which of the five trusts is strongest on your team right now?
Which one needs the most attention?
What will you do this week to build that trust?
Looking for more? Watch this PGC video on how to earn trust with your teammates.
Good luck!
Greg
P.S. Want to build a stronger culture in your team? If youβre ready to make a high-trust, high-performance culture, donβt guess. Get the Culture Wins OS.
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π GREAT QUOTES
βA team is not a group of people who work together. A team is a group of people who trust each other.β
βTrust starts with trustworthy leadership. It must be built into the corporate culture.β
π LINKS FOR LEADERS
π₯ Video: Hold the Rope [LINK]
π ICYMI: The Leadership of Ted Lasso [LINK]
π° Article: It Only Takes One
π LOOKING FOR RESOURCES?
The Team Leader OS: The Team Leader OS is a simple, powerful leadership system for coaches who want to build real leaders. Itβs packed with short videos, ready-to-use tools, and practical strategies you can implement immediately. Whether you're starting a leadership program or looking to strengthen your team culture, this gives you a clear path forward without adding to your workload.
Better Coach OS: Better Coach OS is a practical masterclass for coaches who want to grow beyond the Xβs and Oβs. It covers everything from leadership and communication to culture, motivation, and handling tough situationsβdelivered in short, actionable lessons. Whether you're a new coach or a veteran, it's built to help you lead with confidence and clarity.
π LOOKING FOR MORE?
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Are you seeking a Culture or Leadership workshop for your team or school? Contact Greg for more information.
Check out my website for more: www.gb1leadership.com
Need resources? www.gberge.gumroad.com
Contact Me: Greg Berge, [email protected]