🏆 Why do Some Programs Win Year After Year?

I get this question a lot. There are no secrets to success, but here are 5 key reasons why some programs seem to win year after year.

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  • Why Do Some Programs Win? 🏆

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Nine modules on the most critical aspects needed to be a great coach. 

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  2.  Organization 101

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  5.  Leadership Matters

  6.  Building Commitment

  7.  Motivation and Mindset

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Why do Some Programs WIN Year after Year?

This is a question I hear a lot.

Over my career, I have been very fortunate to be a part of some very successful programs.

I have learned and seen a lot.

There are no shortcuts or easy ways to do it. It takes a lot of work and consistency. And even then, there are no guarantees.

However, here are the five things that must happen to have a consistent winning program.

Why do Some Programs WIN Year after Year? Here are 5 Reasons.


We all know you need players to win. But you can’t just wait or wish for players to show up in your program. Coaches must have a sound developmental program to give your program the best chance to succeed. This does not ensure great players, but it will help you have more consistency.

Our basketball developmental plan consists of the following:

Define your developmental program. Make it your culture.


"Culture matters. Knowing how to win matters." A good winning culture can make great teams great and mediocre teams great.

Building Culture is the #1 job of a coach.

I define Culture in simple terms.

  • What you Allow

  • What you Emphasize

  • Every Day

Culture WINS and I have written two books to help coaches think about and develop their culture: Culture WINS and Culture WINS 2.

I also have a Culture WINS Curriculum that is being developed for coaches and AD’s. There are currently 9 lessons, but this will continue to grow to 40+ lessons. Get the Culture WINS Curriculum now at the early bird rate as it develops!


Great programs have a culture of commitment and buy-in. Committed players create a standard that becomes contagious for a winning program.

Committed players = Committed teams.

Committed teams = Winning teams.


"Winning is not a something thing. Winning is a lifestyle; it is a daily choice."

Winning programs know that to win in the long term, you must “Win Each Day.”

Winning programs have consistency from the coaching staff, in the system, and at all program levels, even in the down years.

Consistency gets teams through these times.


Finally….Leadership Matters, and it matters A LOT.

Winning programs know that Leadership is the X factor for the team each season.

These programs focus on building leaders each year, each day, and they do so over time.

They have a meaningful and systemic approach to leadership. These player leaders become the gatekeepers of the culture. This is why I created the Team Leader OS for coaches to use with their teams.


These five keys are crucial to success if you want a winning program. Winning is not easy; it takes hard work and commitment.

Remember, No Deposit, No Return!


🎥 Video: A great video from Frank Martin on Parenting in Youth Sports.

🎙️ Podcast: Coach Collins and I discuss the concept of defining team roles in this Basketball Leadership Podcast episode.

🆇 ICYMI: Why coaching is a wonderful profession!


"Know yourself and you will win all battles."

Lao Tzu

"Slump? I ain't in no slump. I just ain't hitting."

Yogi Berra



Alabama PRIDE (home of the 2 greatest coaches of all time - Saban and Bear!): Submitted by John Perry

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  • Better Coach OS - Be a Better Coach. Build a Better Team. A coaching masterclass with 10 modules, 36 lessons, 5 hours of video, and 30+ coaching resources.

  • Team Leader OS - A flexible, practical, and purposeful video course to develop your team leaders year after year. This course is made by a coach and for coaches.

  • Culture WINS Curriculum - A growing set of 15-minute lessons on culture, leadership, mindset, and more. It is meant to be used with coaches and a team or with an AD and a “Captain’s Council.”

  • Paperback books on AMAZON - Culture WINS, Culture WINS 2, Coaching GOLD, and Great Teams Better Leaders (Vol 1)

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Contact Me: Greg Berge, [email protected]

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